Mr. Laldingliana, from Thakthing Bazar, Aizawl, Mizoram is a successful entrepreneur running his enterprise for the last 5 years, providing employment to more than 12 people. During the initial phase of his venture, he faced multiple challenges such as access to capital for initial investment, quality of product produced, marketing strategies, etc. Mr. Laldingliana was then introduced to the NSSH scheme through NSSHO Guwahati. Under NSSH, he has benefitted from Special Credit Linked Subsidy Schemes of National SC-ST Hub wherein he availed capital subsidy amounting to Rs 25 Lakhs for the purchase of plant & machinery. This credit assistance has enhanced his capacity and expanded his business by adding seven new machines for printing and packaging. With this professional augmentation, now he desires to diversify his business into digital publication, 3D printing, and specialized packaging. NSSH plays an instrumental role by connecting with the relevant training institute for domain-specific skill development training and marketing assistance through the Special Marketing Assistance Scheme and other related sub-schemes of the NSSH.